Reading the brief

The brief is the plan for the campaign, with the price, before anything is made.

• The plan: the big idea, what we say to each audience, the channels, how the ad budget splits, how success is measured, and the timeline. The plan as a PDF downloads it for the client.
• The goal, dates and channels.
• Estimated credits: a range. It won't go over your budget.
• Checked before it reached you: what our quality check asked for and what changed.
• The posts: every post with its date and what it's for.
• Where the credits go: the cost of each part.
• What posts may say: the facts from the Client Guide that will be used.
• Ground rules and Still to settle.

Changing it

Tick a quick change (Make it cheaper, Fewer posts…) and/or type what you want, then press Request changes. The new version shows What changed since your last version. Earlier versions are kept on the Brief tab.

Accepting it

Press Accept brief. Production starts.