Starting a campaign: every question explained

Open a client and press New campaign.

• What's this campaign for? In your own words: what, when, why, and anything that must or mustn't happen. The more specific, the better.
• What's it promoting? Tick products or services, or none for the business as a whole.
• What's the objective? The one thing it's for: Awareness, Leads, Sales, Bookings, Foot traffic, An event, A launch.
• How will you know it worked? A number and a date if you can ("150 bookings in May").
• Who's it for? Tick audiences, or none to let us choose.
• Where should it run? Social posts, plus any of paid social ads, email, web copy and blog, print.
• The client's ad budget: what they'll spend on ads with Meta and others. We suggest how to split it. Not credits.
• A voiceover on the videos: a short script read over each video.
• When? Set dates (start, weeks, posts a week), or No dates for a set of posts you'll schedule yourself.
• How long should the videos be? Short (most posts), or 15 seconds / 30 seconds for filmed scenes (costs more).
• Credit budget: the most it may use. Or Not sure, suggest one.
• How involved do you want to be? See How involved do you want to be?.

Then press Write the brief. It takes a few minutes, and it's checked before it reaches you.