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Everything about Day Shift, in plain words. Start with a common job, or search.
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Common jobs, step by step
The everyday work, from start to finish. Start here.
Set up a new client, start to finish
From nothing to ready-for-campaigns in about half an hour of your time.
Launch a new product or service
Build up to a launch date: teasers, launch day, and the push after.
Run a month of everyday social posts
Keep a client's socials busy with a steady set of posts.
Fill an event
Promote an open day, workshop, launch party or sale day.
Promote a sale or special offer
Drive orders with a price-led campaign.
Get the client to sign off
Send the client a link to approve, or record that they approved by email or phone.
Get the ads into Meta, TikTok or LinkedIn
Take the finished ad variants and set them up in the ad platforms.
Send the campaign email
Use the finished email in Mailchimp, Klaviyo or any email tool.
Print flyers and posters
Send the print-ready PDFs to any printer.
Use the owner's own voice in the videos
Read voiceovers in a real person's voice, with their permission.
Change one post after it's finished
Fix a word, a picture or the sound on one post without redoing the campaign.
Schedule the posts
Get the finished posts into Meta Business Suite, Later, Hootsuite or your phone.
Hand everything over
Download the whole campaign as one ZIP, and what's inside it.
Getting started
What it is, signing in, finding your way around, and credits.
What Day Shift does, in one minute
A team that turns what you know about a client into finished, ready-to-post campaigns.
Signing in
No passwords: we email you a link.
Finding your way around
The left-hand menu, and what each page is for.
Credits: what they are and how to top up
How you pay for work, how to see what's left, and what happens if you run out.
Every part explained
What each page and button does, in detail.
The Client Guide
The facts about a client: what can be said, what stays private, and questions for you.
Files
Everything you give us about a client, and how it's used.
Products & services
What the client sells: read from their website, checked by you, used by every campaign.
Audiences and competitors
Who the client is for, and who they're compared with.
Brand
Logos, colours, fonts, voice, picture style and permissions.
Starting a campaign: every question explained
What each question on the New campaign form means, and what to put.
How involved do you want to be?
The four choices, and when to pick each.
Reading the brief
What's in the brief, and how to change it.
While a campaign is being made
The steps, what each one does, and where to watch.
Actions: everything waiting on you
The one list of things that need a person.
Your agency's voice
How your agency sounds, used across all its clients.
Adding people to your agency
Who can sign in, and what each role can do.
Quality checks: how fussy should we be?
Set the bar work must clear before it reaches you.
When something's not right
Fixes for common problems, and a glossary.